Kreedl - Privacy Policy

EN · CZ

Effective date - 31 August 2026

Controller / processor - KREEDL s.r.o., Záhřebská 562/41, Vinohrady, 120 00 Praha 2, Czech Republic, ID No. 24081370

Contact - [email protected]

This policy explains how Kreedl handles personal data when you visit kreedl.com, when you are a customer using our services, or when you speak or message with a Kreedl AI assistant as a tenant, resident, facility user, vendor or other person. It covers the EU GDPR and the UK GDPR.

1. What Kreedl is

Kreedl is an AI building manager for residential and facility management. On behalf of property managers, facility teams, building operators and developers ("Customers"), it answers phone calls, WhatsApp, SMS and email from tenants, residents, store managers, facility users and vendors, and arranges repairs, viewings and other requests. Kreedl is operated by KREEDL s.r.o.

2. Our role depends on who you are

If you are a Customer or a Customer's employee - Kreedl is the data controller for your account, contact, billing, usage and marketing data. This policy governs that data.

If you are a tenant, resident, facility user, applicant, vendor or any other person contacting a building that Kreedl serves - the Customer (your building operator) is the data controller. Kreedl is the data processor and acts only on the Customer's documented instructions, under the Data Processing Agreement at kreedl.com/dpa. To exercise your rights, contact your building operator, or write to [email protected] and we will forward your request and assist.

If you visit kreedl.com - Kreedl is the controller for website, cookie and analytics data (section 11).

3. Three ways Kreedl handles tenant and facility-user data

Each Customer chooses one of three operating modes. The mode determines what Kreedl stores.

Mode A - No personal records. Kreedl answers general questions (house rules, opening hours, how to report a fault) and does not have access to any tenant or facility-user records. Kreedl still stores the communication itself - call recordings, transcripts, messages and the phone number or email address of the person contacting it.

Mode B - Access without storage. Kreedl reads data in the Customer's own system (property management software, ticketing tool, CRM) at the moment of a request, for example to confirm which unit a caller lives in or which vendor covers a site. Kreedl does not copy those records into its own database. Kreedl stores the communication itself - recordings, transcripts, messages, the contact number or email, and whatever the person says or writes during the conversation, which may include details about their tenancy.

Mode C - Kreedl stores records. The Customer uploads or syncs tenant, unit, contract and vendor records to Kreedl so the assistant can act on them. Kreedl stores those records for the duration of the contract, plus all communication data as in modes A and B.

Which mode applies to your building is set by your building operator. Ask them if you are not sure.

4. Data we process

4.1 Customer data (Kreedl as controller)

  • Name, work email, phone number, job title, company and billing details
  • Account settings, escalation rules, vendor lists and site configuration
  • Support and sales communication with us
  • Usage and technical data - device, browser, IP address, timestamps, actions in the platform

4.2 Tenant, resident, facility-user and vendor data (Kreedl as processor)

Depending on the mode chosen by the Customer, this may include -

  • Identity and contact data - name, surname, phone number, email address
  • Tenancy and unit data - building, unit number, move-in and move-out dates, rent amount, tenancy conditions, lease documents, deposit and payment status, overdue amounts and payment reminders (only where the Customer instructs us to handle payment matters)
  • Request data - fault reports, photos, voice notes, viewing requests, access questions and everything else said or written during the conversation
  • Vendor data - name, company, phone, email, contracts and service areas of technicians and suppliers
  • Communication data - call recordings, transcripts, summaries, WhatsApp, SMS and email content, timestamps and metadata
  • Public-source information - see section 4.4

Czech national identification number (rodné číslo). Kreedl does not require it. In rare cases, and only when the Customer instructs us to verify a caller's identity, Kreedl may compare the four digits after the slash of the national identification number provided by the caller against the Customer's records. Kreedl does not store the full number. The Customer is responsible for compliance with Section 13c of Act No. 133/2000 Coll. where it provides this number.

4.3 What we do not collect

  • Door codes, key safe codes, alarm codes or other physical access credentials. Kreedl will not store or send these. If a Customer needs them communicated, it does so outside Kreedl.
  • Special-category data (health, religion, ethnicity, sexual orientation, political opinions) unless a person volunteers it in a conversation. Such data is not extracted into structured records and is deleted with the recording or transcript.
  • Payment card numbers. Card payments by Customers are handled by Stripe.

4.4 Information from public sources

Where a Customer instructs us, Kreedl may collect and summarise publicly available information about a prospective tenant, such as public social-media profiles, public registers and other openly accessible websites, to support the Customer's decision on a tenancy application. In that case -

  • The Customer is the controller and its legal basis is legitimate interest (Article 6(1)(f) GDPR).
  • You will be informed of the source of the data, the purpose and your rights no later than at first contact, in line with Article 14 GDPR.
  • The output is a recommendation only. Kreedl never decides whether a tenancy is offered. See section 5.

5. AI, automated processing and human oversight

Kreedl uses AI models to understand requests, answer, triage, book appointments, dispatch vendors within limits the Customer sets, and where instructed, rank applicants or summarise public-source information.

  • All rankings, scores and recommendations are decision support. The final decision on any tenancy, viewing, eviction, payment or access rests with the Customer and its staff. Kreedl does not make solely automated decisions with legal or similarly significant effects on you.
  • The Customer sets the boundaries of what Kreedl may do on its own (for example which vendors it may dispatch and up to what amount). Anything outside those limits is escalated to a person. Details are in our Terms of Service.
  • You have the right to obtain human intervention, to express your point of view and to contest any recommendation that affects you. Contact your building operator or [email protected].
  • Every action the assistant takes is logged and auditable by the Customer.
  • We do not train AI models on your data. Neither Customer data nor tenant, resident or facility-user data is used to train or fine-tune any AI model, ours or a provider's.

6. How we tell you that you are talking to an AI

Every conversation with Kreedl starts with a disclosure -

  • Phone - at the start of every call, inbound or outbound, the assistant states that it is an AI assistant acting for the named building operator, that the call is recorded and transcribed, and that you may ask for a person at any time. On outbound calls it also states the business purpose of the call.
  • WhatsApp and SMS - the first message of every conversation states that you are messaging an AI assistant for the named building operator, that messages are processed and stored, and how to reach a person.
  • Email - every email identifies the sender as a Kreedl AI assistant acting for the named building operator.

Disclosure is not conditional on local law. We do it everywhere.

7. Who we share data with

We share data only as needed to run the service. We never sell personal data.

Your building operator (the Customer). All communication and request data is available to the Customer whose building you contacted.

Vendors and technicians. To arrange a repair, Kreedl passes the vendor the details needed to do the job - building, unit, description of the fault, photos, and a contact number if access must be arranged.

Subprocessors. We use these providers under data-processing agreements -

  • AI models - Anthropic (Claude), OpenAI, Google Cloud (Gemini)
  • Voice - ElevenLabs (speech), Twilio and DIDWW (telephony and SMS)
  • Messaging - Meta (WhatsApp Business Platform), Slack
  • Hosting and data - Amazon Web Services, Google Cloud Platform, Railway, MongoDB Atlas
  • Analytics and consent - PostHog, Cookiebot, LinkedIn (advertising measurement, website only)
  • Business tools - Stripe (billing), Google Calendar, Notion

Legal requirements. We disclose data where required by law or a competent authority.

8. International transfers

Kreedl can run entirely on EU infrastructure or with AI processing in the United States. The Customer chooses. Where any provider processes data outside the EEA or the UK, we rely on EU Standard Contractual Clauses, the UK International Data Transfer Addendum or an adequacy decision (including the EU-US Data Privacy Framework where the provider is certified). Ask your building operator which configuration applies to your building.

9. How long we keep data

DataRetention
Call recordings, transcripts and summaries12 months, or shorter if the Customer's policy requires
WhatsApp, SMS and email content12 months, or shorter if the Customer's policy requires
Photos, voice notes and attachments12 months, or shorter if the Customer's policy requires
Tenant, unit, contract and vendor records (mode C)For the term of the Customer contract
Public-source summaries (section 4.4)Until the tenancy decision is made, max 6 months
Customer account, contact and configuration data3 years after the contract ends
Invoices and accounting records10 years (statutory)
Website analytics and session data12 months
Support and sales correspondence3 years

When a Customer contract ends, we delete or return all tenant, resident and facility-user data within 30 days. Encrypted backups are purged within 90 days. Where a person asks for deletion earlier, we delete sooner unless a legal obligation prevents it.

10. Security

Access is role-based and limited to staff who need it to run the service, and every access and every assistant action is logged. Provider credentials and API tokens are stored in a secrets manager and never exposed to users. We test and review our controls regularly. In the event of a personal data breach we notify affected Customers without undue delay, and where feasible within 72 hours, and notify supervisory authorities where the law requires.

11. Cookies and website analytics

kreedl.com uses Cookiebot to manage consent. On your first visit you can accept or reject non-essential cookies, and you can change your choice at any time at kreedl.com/cookies.

  • Necessary - sign-in, security and consent storage. Always on.
  • Statistics - PostHog product analytics and session recording (mouse movements, clicks, page content; passwords and payment fields are masked). Only with your consent.
  • Marketing - LinkedIn Insight Tag for measuring advertising. Only with your consent.

The full list of cookies, updated automatically by Cookiebot, is at kreedl.com/cookies.

12. Your rights

Under the EU and UK GDPR you can ask for access to your data, correction, deletion, restriction, portability, and you can object to processing based on legitimate interest, withdraw consent at any time, and request human review of any automated recommendation about you.

Write to [email protected]. We answer within one month. If your data is controlled by a building operator, we will forward your request to them and help them respond. You can complain to the Czech Office for Personal Data Protection (Úřad pro ochranu osobních údajů, uoou.gov.cz) or, in the UK, to the Information Commissioner's Office (ico.org.uk).

13. Children

Our services are aimed at adults. Where a minor contacts a building, the data is handled under the Customer's instructions and deleted on request from a parent or guardian at [email protected].

14. Changes

We may update this policy. Material changes will be announced to Customers by email at least 14 days in advance and reflected by a new effective date.

15. Contact

KREEDL s.r.o., Záhřebská 562/41, Vinohrady, 120 00 Praha 2, Czech Republic

[email protected]